Apple beats Samsung in the European smartphone market

Apple has returned to the pole position in the European smartphone market in the holiday quarter of 2023, with the iPhone overtaking Samsung's hardware shipments.iPhone 15 Pro MaxApple and Samsung have been long-time rivals in the smartphone industry, with the pair continually battling to be the most popular smartphone in the world. In Europe, it appears that Apple has regained the lead.In analysis released by Canalys on Tuesday, Apple has become the top-ranked smartphone producer in the market, in terms of shipments. Apple saw growth of 1% year-on-year to 12.4 million units, which was enough to take first place after seven quarters behind Samsung. Continue Reading on AppleInsider | Discuss on our Forums