AppleCare Support Advisors currently testing ‘Ask,’ a new ChatGPT-like generative AI tool

Apple is testing a new ChatGPT-like generative AI tool called “Ask,” that, if testing is successful, will aid technical support employees to offer faster support in the future.
Joe Rossignol for MacRumors:
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Apple recently launched a pilot program that provides select AppleCare support advisors with access to a new tool called “Ask” that can automatically generate responses to technical questions they receive from customers, according to information obtained by MacRumors. Advisors can then relay the info to customers in online chats or on the phone.
“Ask” will automatically respond to a query with relevant information from Apple’s internal knowledge base, and advisors can rate an answer as “helpful” or “unhelpful.” Advisors can ask up to five follow-up questions per topic. Apple said it plans to make the tool available to more advisors in the future, after collecting feedback.
Apple encourages participating advisors to use “Ask” before using traditional search methods or consulting a senior advisor for info, and it says the tool is useful for solving complex or unfamiliar issues. As the tool is linked to Apple’s internal knowledge base, the company ensures that the responses are factual, traceable, and useful.

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MacDailyNews Take: As opposed to Google Gemini’s image generator.