Apple sues US Patent Office over augmented reality trademarks

Apple has again filed a suit against the USPTO following the office's refusing to allow terms such as 'Reality Composer' to be trademarked.Apple's Reality Composer software for AR developersPreviously Apple has sued the USPTO over trademarks such as that for the Smart Keyboard, but done so only after some years spent in appeals. It's not clear when Apple first filed for trademarks on 'Reality Composer' and 'Reality Converter,' but it launched apps with those names by 2020.According to Reuters, whenever Apple originally filed for trademarks, the filing was challenged by Turkish firm ZeroDensity. The company is a visual effects one and its argument was that the terms could cause confusion with its own 'Reality' trademarks, and also that Apple's terms simply describe what the Apple's software does. Continue Reading on AppleInsider | Discuss on our Forums