Apple Unveils New MacBook Air, Powered By M3 Chip

Apple has announced the launch of its new MacBook Air laptops powered by the company's latest M3 chip, offering up to 60% faster performance compared to the previous generation (M1-powered MacBook Air). The new 13-inch and 15-inch models feature a thin and light design, up to 18 hours of battery life, and a Liquid Retina display. The M3 chip, built using 3-nanometer technology, boasts an 8-core CPU, up to a 10-core GPU, and supports up to 24GB of unified memory.

The laptops also offer enhanced AI capabilities, with a faster 16-core Neural Engine and accelerators in the CPU and GPU for improved on-device machine learning performance. This enables features such as real-time speech-to-text, translation, and visual understanding. The 13-inch MacBook Air with M3 starts at $1,099, while the 15-inch model starts at $1,299. Both models are available for order starting Monday and will begin arriving to customers and be available in stores on Friday, March 8. Apple also reduced the starting price of the 13-inch MacBook Air with M2 chip to $999.

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