Here’s why Apple doesn’t care about Mac desktops

Apple’s Mac Studio and Mac Pro, the two most powerful Macs ever made.
MacBook Pro and MacBook Air sales dwarf sales of Mac desktops like iMac, Mac min, Mac Studio, and Mac Pro. The latest Mac report from Consumer Intelligence Research Partners (CIRP) reveals that in 2023, 90% of Mac sales were comprised of MacBook Pro (51%) and MacBook Air (39%).
Andrew Orr for AppleInsider:
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The remaining 10% of sales is distributed fairly uniformly across the various desktop Macs available. The iMac and Mac Pro comprise 4% and 3% of the total sales, respectively.
Then both the Mac mini and the Mac Studio represent just 1% of US Mac sales each.
Within the MacBook Air sales, there’s a small but noticeable preference for the larger screen size. About 53% of buyers chose the 15-inch model.
With the MacBook Pro, the small difference is reversed as 54% chose the 14-inch edition, while 46% bought the 16-inch model.

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MacDailyNews Take: Now you know why Apple doesn’t seem to give two sheets about a larger iMac or, really, any other desktop Mac.
If the company were a bit more focused, they’d currently have an insanely portable, ultralight 11-inch MacBook with extraordinary battery life in the lineup, too, as it’d very likely outsell every desktop Mac — perhaps every desktop Mac combined — too.
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