Apple TV+ movies struggling to prevail in theaters still considered 'profitable'

Apple TV+ appears to be pulling some accounting magic after its latest $700 million run of films, which captured only $466 million in revenue, but the company still considers two of them profitable.'Killers of the Flower Moon'Streaming services are attempting to fight a war on two fronts with prestige television and theatrical spectacle. However, reasons ranging from COVID to the slow demise of the theater industry are making it hard to compete with anything without a minion or superhero.Apple's run at the box office has been middle-of-the-road so far, but a new report from Variety suggests Apple isn't worried. From an anonymous studio source, 'Killers of the Flower Moon' and 'Napoleon' at least are considered profitable thanks to 'ancillary revenue streams.' Continue Reading on AppleInsider | Discuss on our Forums