Apple’s iPhone 16 Pro and 16 Pro Max said to get AI-capable A18 Pro chip

According to a new analyst note from Jeff Pu at Haitong International Tech Research, seen by 9to5Mac, Apple has designed the A18 Pro chip specifically for on-device artificial intelligence (AI). The A18 Pro will be reserved for the iPhone 16 Pro and 16 Pro Max. The iPhone 16 and iPhone 16 Plus are slated to get the A18 sans AI-capability.
Chance Miller for 9to5Mac:
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In the investor note, Pu, who is often a reliable source for Apple chip rumors, says: According to our supply chain checks, we are seeing growing demand for Apple’s A18, while its A17 Pro volume has stabilized since Feb. We note Apple’s A18 Pro, the 6-GPU version, will feature a larger die area (compared to A17 Pro), which could be a trend for edge AI computing.
Edge AI computing, meanwhile, refers to artificial intelligence that is processed directly on device as opposed to in the cloud. Apple is believed to be taking a split approach to its AI features this year, relying on cloud infrastructure (potentially in partnership with Google) for some features, while running other features completely on device.

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MacDailyNews Take: Apple will set a new record for iPhone ASP later this year.
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Apple should have been doing this prior, but it’s good to see some additional differentiation between entry-level and “Pro” iPhone which will, of course, tilt more buyers to iPhone Pro models, increasing Apple’s iPhone ASP. – MacDailyNews, July 6, 2022
More differentiation for the flagship iPhone is smart. It will increase iPhone ASP as it tempts would-be iPhone Pro buyers to move up to the iPhone Pro Max model. – MacDailyNews, May 9, 2023
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