Apple wants to hire a PR heavyweight to battle the EU on its own soil

Apple has been having no luck arguing against the EU's Digital Markets Act, and it's paid the price in fines and forced changes to its App Store — so now it's looking for a European head of PR.Apple logo superimposed on a European Union flagIt perhaps says a lot about Apple's success in promoting itself across Europe that it's not been possible to confirm that the Head of Corporate PR role is actually new. Even in a famously secretive company, the issue of who runs PR shouldn't be a mystery.And there have definitely been people in charge, they just don't appear to have had this particular title. Tanya Ridd, for instance, was reportedly Apple's head of PR for north and south Europe, which you'd think would just mean Europe. Continue Reading on AppleInsider | Discuss on our Forums