Apple to allow EU users to download apps through web sites soon

Briefing the media on the latest development to its EU app ecosystem this week, an Apple representative said developers wanting to distribute iOS apps directly will be able to tap into the entitlement through iOS 17.5 beta 2.
Natasha Lomas for TechCrunch:
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Apple is opening up web distribution for iOS apps targeting users in the European Union starting Tuesday. Developers who opt in — and who meet Apple’s criteria, including app notarization requirements — will be able to offer iPhone apps for direct download to EU users from their own websites.
It’s a massive change for a mobile ecosystem that otherwise bars so-called “sideloading.” Apple’s walled garden stance has enabled it to funnel essentially all iOS developer revenue through its own App Store in the past. But, in the EU, that moat is being dismantled as a result of new regulations that apply to the App Store and which the iPhone maker has been expected to comply with since early last month.
In March, Apple announced that a web distribution entitlement would soon be coming to its mobile platform as part of changes aimed at complying with the bloc’s Digital Markets Act (DMA)…
[D]evelopers will have to opt into Apple’s new EU business terms, which include a new “core technology fee” charged at €0.50 for each first annual install over 1 million in the past 12 months regardless of where apps are distributed. App makers wishing to avoid the fee currently have no choice but to remain on Apple’s old business terms, meaning they are unable to access any of the DMA entitlements.

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MacDailyNews Take: as we wrote in December 2022:
Those who want safety, security, and privacy will stick to Apple’s App Store, but a single point of control is always a danger, especially when it comes to capricious censorship (see: pre-Musk Twitter, Apple’s App Store in China, etc.).
iPhone and iPad users must, like Mac users, have the ability to install third-party apps; even if they never do, for it will keep Apple honest. The ability to ban an app loses all power when it’s simply available in another App Store.
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