Apple Cuts Vision Pro Shipments As Demand Falls 'Sharply Beyond Expectations'

An anonymous reader shares a report: Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has 'fallen sharply beyond expectations.'

As a result, Apple is expected to take a 'conservative view' of headset demand when the Vision Pro launches in additional countries. Kuo previously said that Apple will introduce the Vision Pro in new markets before the June Worldwide Developers Conference, which suggests that we could see it available in additional areas in the next month or so.

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