Apple Arcade exec: ‘Games are more important to Apple now than they ever have been’

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The head of Apple’s gaming subscription service, Apple Arcade, says, “Games are more important to Apple now than they ever have been.”
Keith Stuart for The Guardian:
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Alex Rofman is Arcade’s senior director, a 15-year Apple veteran who has been in and around mobile gaming since the beginning. “2023 was a banner year for us,” he says. “All of our critical metrics reached record highs. Two of the highlights for me were the launch of Hello Kitty Island Adventure – an incredibly popular IP that hadn’t really found its home in the gaming world yet – and What the Car winning mobile game of the year at the Dice awards last month.”

Rofman describes a pretty straightforward approach to setting up Arcade. “It was about games that were designed just to be fun and engaging, not built around a business model, not built around timers or video ads,” he says. “We were not looking to replicate the top genres on mobile necessarily, we weren’t looking to bring a match-three that was better than Candy Crush … we focused on games that wouldn’t have had an opportunity were it not for Arcade.”
He also disputes the idea that Arcade is a victim of Apple’s perceived lack of interest in games. “Games are more important to Apple now than they ever have been,” he says. “You can see this with the investment we’ve made in silicon. Finally, Macs are capable of running high performance games, in ways that they weren’t 10 or 15 years ago. And certainly with the latest iPhones, you can now run an immersive high performance game on a device that fits in your pocket. I think you’ll continue to see investment and focus on the gaming space, because games are incredible and our devices are great gaming devices.”

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