Apple co-founder Steve Jobs spent ‘hour after hour’ on product design

Steve Jobs holding the original iPhone during his keynote address at MacWorld Conference & Expo in 2007. (Photo: Paul Sakuma/Associated Press)
Apple co-founder Steve Jobs dedicated “hour after hour” to the minutiae of product design at Apple, driven by a belief of “God being in the details,” according to his biographer Walter Isaacson.
Caleb Naysmith for Benzinga:
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This philosophy was evident in Jobs’s hands-on involvement in creating iconic Apple products. Isaacson noted how Jobs’s obsession with design extended to every aspect of a product, even those components that consumers would never see. This approach wasn’t just about aesthetics; for Jobs, the care put into the unseen parts of a product was a testament to the integrity and quality of the entire creation.
During an interview posted on YouTube, Isaacson highlighted Jobs’s sessions in Apple’s design studio, where he would scrutinize everything from the curvature of a computer’s casing to the layout of internal components.
Jobs believed that true excellence in product design required a relentless pursuit of perfection, down to the smallest detail. This could mean countless revisions and discussions, often pushing his team to their limits but also driving them to innovate in ways they never thought possible.
Jobs’s detailed-oriented methodology set a new standard in the tech industry, emphasizing the importance of design in product development. His legacy, detailed by Isaacson, shows a leader who demanded the best and deeply understood the elements that would appeal to users, both aesthetically and functionally.
This detail-oriented approach to products helped make Apple into the powerhouse it is today. In its early days, Apple was dedicated to innovation, with the near-flawless design of the iPhone and iPad going largely unchanged since their inception over a decade ago.

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MacDailyNews Take: Those were the days.
Steve Jobs:
• “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
• “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
• “Quality is more important than quantity. One home run is much better than two doubles.”
• “Design is not just what it looks like and feels like. Design is how it works.”
• “Simplicity is the ultimate sophistication.”
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