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Report Examines GM's Controversial Move to Abandon Apple CarPlay
mercredi 1 mai 2024, 13:53 , par MacRumors
Last year, GM announced that it planned to forgo Apple CarPlay in its new electric vehicles, starting with the 2024 Chevrolet Blazer EV. Instead, the automaker introduced a proprietary infotainment platform, aiming to control and customize the digital experience within its vehicles. This transition is part of GM's strategic pivot toward enhancing its software capabilities and establishing a stronger digital services revenue stream. However, the change has not been without its hurdles, with numerous customers and automotive reviewers reporting technical issues and a steep learning curve associated with the new system. CarPlay has become a staple of most new vehicles, offering drivers a familiar interface that mirrors their iPhone's functionality onto the vehicle's dashboard. Apple reported in 2022 that 79% of car buyers in the U.S. insisted on CarPlay support when considering a new vehicle purchase. GM's new in-house system, Ultifi, is envisioned as a comprehensive digital platform that offers a range of services such as navigation and media streaming, enhanced by subscription-based add-ons to drive revenue. Despite these aspirations, the rollout of Ultifi has encountered significant obstacles such as software malfunctions that dealerships have struggled to resolve. GM's move is driven by a wish to reclaim customer connections and data insights from third parties, but customer resistance to abandoning a familiar and popular system like CarPlay that directly integrates with their iPhone poses a significant challenge to GM's strategy. The outcome of GM's decision could influence future industry practices significantly. If GM can refine Ultifi into a robust, user-friendly platform that rivals or surpasses CarPlay's functionality, it may set a precedent for other automakers to follow suit. Conversely, if consumers continue to prefer established systems like CarPlay, automakers may find themselves in a difficult position, needing to balance their corporate interests with consumer preferences. See Bloomberg's full article for more insights into GM's move to abandon Apple CarPlay.Related Roundup: CarPlayTags: Bloomberg, GM, General MotorsRelated Forum: HomePod, HomeKit, CarPlay, Home & Auto TechnologyThis article, "Report Examines GM's Controversial Move to Abandon Apple CarPlay" first appeared on MacRumors.comDiscuss this article in our forums
https://www.macrumors.com/2024/05/01/gm-controversial-move-to-abandon-carplay/
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