Apple left money on the table by not offering an iPhone 15 Ultra

A new 9to5Mac poll has confirmed that there is a very strong market willing to pay a significant premium for a new Ultra-level iPhone.
Ryan Christoffel for 9to5Mac:
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Recent weeks have brought multiple reports of Apple’s intention to take the iPhone further upscale than ever before.
All indications point to the iPhone 17 lineup having its own iPhone X moment, with an ultra-premium model that brings significant design and technology changes not normally seen in a yearly iteration.
Nearly two-thirds [of poll respondents are] willing to pay up for an iPhone Ultra.
Despite all the unknowns with the product, a recent 9to5Mac poll suggests that a huge majority of readers are willing to pay a premium for an Ultra model iPhone.

Source: 9to5Mac
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MacDailyNews Take: So, there’s no telling how much money Apple left on the table by not offering an iPhone 15 Ultra (or how much profit they’ll forgo if they fail to offer an iPhone 16 Ultra later this year).
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