Apple revamps Vision Pro retail demos in bid to spur sales

Apple Vision Pro’s flexible straps ensure audio remains close to the user’s ears, while the included Solo Knit Band and Dual Loop Band (pictured) allow users to find the optimal fit for them.
In an effort to jumpstart sales after a sluggish U.S. debut, Apple is revamping its in-store strategy for the $3,499 Vision Pro spatial computer. This comes just five months after the device’s launch, and coincides with its international rollout. The company hopes a more compelling retail experience will boost sales.
Mark Gurman for Bloomberg News:
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The biggest change is a new feature that lets customers beam their own photos, videos and panoramas over to a Vision Pro during a demonstration. Then they can see their own media in mixed reality. If you’ve already done this on a Vision Pro, you know that it could help sway some shoppers. The new approach is rolling out now, but the official launch is scheduled for July 9.
Another change to the demo: Apple is adding a new “Go Deeper” option for people who want to spend more time trying out particular parts of the device, such as office-work features or watching videos. Lastly — and this went into effect Friday globally — Apple has changed the default headset band for the device during demos from the Solo Loop to the Dual Loop. It seems that the Solo Loop, which only wraps around the back of a person’s head, hasn’t been comfortable enough for potential customers.

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MacDailyNews Take: The timeline for the first Vision Pro is proceeding exactly as we expected.
[This] is exactly what you’d expect to occur when a product is released too early to average users… Apple Vision Pro is a devkit for developers, not for average users, and should have been released as a devkit for developers. – MacDailyNews, March 26, 2024
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