Messi, Messi, Messi! Apple TV cuts price of MLS Season Pass in half for remainder of season

MLS Season Pass
Attention football (soccer) fans! Don’t miss out: Apple TV+ just slashed the price of its MLS Season Pass in half for the rest of the 2024 season.
Here’s the deal:
• Regular price: $99 (originally)
• Discounted price: $49 for Apple TV+ users, $39 for non-subscribers
This means you can catch all the remaining regular season games, including Lionel Messi and other MLS stars, for a fraction of the initial cost. Plus, you won’t miss the upcoming All-Star tournament featuring MLS versus Liga MX’s top players.
More benefits:
• No blackout restrictions – watch every game, anywhere.
• Stream on various Apple devices, most TVs, and game consoles.
By offering this discount, Apple aims to attract young male viewers (Gen Z), who make up the largest segment of MLS fans. This strategy capitalizes on MLS’s status as the youngest audience among major sports leagues.
Soccer’s growing popularity: This move reflects the increasing demand for soccer content. In 2022, the FIFA World Cup final attracted 26 million U.S. viewers on linear TV—more than the NBA Finals (13 million), the World Series (12 million), PGA Finals (10 million), Stanley Cup (5 million), and even the Winter Olympics (12 million).
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MacDailyNews Note: More info about MLS Season Pass here.
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