Apple in talks to bring ad-supported Apple TV+ option to UK, US

Apple has long been rumored to be in talks with various ad agencies in an effort to bring some level of advertising to its Apple TV+ service. While the service remains ad-free currently, this could be changing — at least in the UK.An ad-supported lower-cost tier could be coming to Apple TV+ in the near future.The company is reported to have held discussions with the UK-based Broadcaster's Audience Research Board (BARB). Executives from Apple are said to have met with the group to explore the extra data-collection techniques needed to monitor advertising results.Currently, BARB provides viewing statistics for all four main networks in the UK: the BBC, ITV, Channel 4, and Fox-owned Sky. The organization also provides Apple with viewing figures for Apple TV+ programming. Rumor Score: