Apple’s most popular service isn’t music or TV; besides the App Store, it’s iCloud storage

A new consumer survey by Consumer Intelligence Research Partners (CIRP) finds that, among Apple device users, Apple’s most popular service, besides the App Store, of course, is iCloud storage.
Michael Levin and Josh Lowitz for CIRP:
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We gather data on several services, including paid iCloud storage, AppleCare service contracts and extended warranties, Apple Music, TV+, and news and podcast services. Our customer survey questionnaires can’t quite capture activity in the App Store, another huge source of Services revenue.
Among Apple customers, paid iCloud storage is most common, with almost two-thirds of customers using it…

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MacDailyNews Take: If we had to guess, the App Store usage is north of 90%. An informal snap survey of friends and family we’ve conducted, too, shows the numbers make sense, too: many are willing to risk it by foregoing Apple Care for iPhone, about 1/3rd watch some Apple TV, listening to Podcasts is about the same, a bit more for Apple Music, and Apple News just doesn’t seem to resonate for whatever reason.
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