Apple’s Aggressive Strategy Brings 44% Growth in Latin America

Apple’s Aggressive Strategy Brings 44% Growth in Latin America
In the second quarter of 2024, Apple experienced a big growth in Latin America’s smartphone market. According to Counterpoint’s Market Monitor report, Apple’s shipments surged by 44% compared to the same period in 2023. This performance is largely because of Apple’s aggressive pricing strategies for its locally assembled models, particularly in Brazil, where the main […]
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