iPhone 16 price increases could subdue an Apple Intelligence super-cycle

Investment firm Piper Sandler believes Apple Intelligence will not boost iPhone 16 sales at first, and an expected price hike may impact demand.Renders of a possible designs for the iPhone 16 rangeIn July 2024, Piper Sandler raised its Apple target price to $225 specifically because of Apple Intelligence. Ahead of the iPhone 16 launch, the company still believes that Apple Intelligence will be key — but not immediately.That's because the features of Apple Intelligence will launch later in the year, rather than coming out alongside the iPhone 16 range. Then, too, the company says that it wants to see Apple do more to market the benefits of Apple Intelligence, given 'the lack of a killer consumer AI app' to date. Continue Reading on AppleInsider | Discuss on our Forums