The More This Rolex Costs, the More You Want It. Here's Why

vendredi 6 septembre 2024, 13:30 , par Wired: Cult of Mac

A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.

Lire la suite sur Wired: Cult of Mac

https://www.wired.com/story/the-more-this-rolex-costs-the-more-you-want-it-this-is-why/

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