Developers can nag lapsed app subscribers with win-back offers

Apple is making it easier for developers to tempt iPhone users back into subscribing to their app, by providing a variety of offers to lapsed accounts.Win-back offers in App Store ConnectApp developers frequently rely on subscriptions to their apps to earn a living. However, there is often a level of churn throughout an app's life where users cancel their subscription, losing developers money.In a new option in App Store Connect introduced on Wednesday, developers can now set up 'win-back offers' in their storefronts. These can be set up if an app offers auto-renewable subscriptions in the App Store. Continue Reading on AppleInsider | Discuss on our Forums