Jony Ive's LoveFrom firm adopts new logo mascot

Ex-Apple chief designer Jony Ive's LoveFrom company has revealed a new animated logo featuring Montgomery the bear.Still from the newly animated LoveFrom logoAfter working on everything from the iMac to the iPhone, Ive eventually left Apple in 2019 to form his own company, and he's been steadily recruiting many of his old colleagues from Apple Park. Now, months after looking for $1 billion to fund development of an AI device, Ive has refreshed his website with a new animated logo.Good luck finding what it used to look like. Even the Internet Archive's snapshots of the LoveFrom website now either display the new animation, or lead to blank pages with errors. Although don't look too far back, as the domain used to be owned by a firm selling 'adult love letters.' Continue Reading on AppleInsider | Discuss on our Forums