Apple CEO Tim Cook continues to kick it with Nike almost 20 years later

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.Tim Cook's custom-made sneakers from May's iPad Pro launch - Image source: Apple via HypebeastLike Apple, Tim Cook has a long relationship with Nike. The Apple CEO has been on the Nike board of directors since 2005, the longest of any board member, and has helped the brand continue to thrive in his tenure.At the end of 2024, Cook is continuing in his advisory role to the company chairman, Mark Parker, and co-founder, Phil Knight. However, the market is becoming problematic for Nike. Continue Reading on AppleInsider | Discuss on our Forums