Apple fails to ride global 2024 smartphone boom with Apple Intelligence

Despite the launch of Apple Intelligence, Apple has not seen the same growth in the recovering smartphone market as other players — but that's expected to change in 2025.Apple Intelligence's Siri animation on an iPhoneThroughout 2024, reports of smartphone shipments worldwide have tended to say that iPhone sales are down because of increased competition from Chinese rivals. Now two reports back that up, with the first also saying that Apple has failed to benefit from strong growth that has helped other vendors.According to IDC, after two years of steeply declining smartphone sales, 2024 is now predicted to show a growth of 6.2% year over year. Yet the 2024 prediction for iPhones is a growth of just 0.4%. Continue Reading on AppleInsider | Discuss on our Forums