Lumon Industries ‘innies’ from the Apple TV+ series ‘Severance’ pop up in glass box in NYC’s Grand Central

“Severance” actors in character as their Lumon Industries “innies.” (Photo: MacRumors)
Ahead of the season two premiere of hit Apple TV+ series “Severance,” Apple is promoting its return with a “Severance” pop-up at the Grand Central Terminal in New York City, featuring the series’ stars.
Juli Clover for MacRumors:
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Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees “working,” doing yoga, playing catch, throwing paper airplanes, sipping coffee, and performing other activities that we’ve seen on “Severance.”
At 4:30 p.m. Eastern Time, “Severance” director Ben Stiller made an appearance at the site, with some of the show’s actors visiting as well. Adam Scott, Zach Cherry, Patricia Arquette, Britt Lower, and Tramell Tillman were on hand and spent time in the makeshift office space, with the actors in character as their “innies.”

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MacDailyNews Take: Now, there’s a smart, high-end promotion guaranteed to garner coverage!

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The post Lumon Industries ‘innies’ from the Apple TV+ series ‘Severance’ pop up in glass box in NYC’s Grand Central appeared first on MacDailyNews.