Apple CEO Tim Cook stars in a ‘Severance’-themed promo

Still of Apple CEO Tim Cook’s appearance in a ‘Severance’-themed promo
In a new promotional video released by Apple on Friday, Tim Cook takes center stage in a “Severance”-inspired clip. In the promo, Cook portrays a “severed” employee at the enigmatic Lumon Industries, where he has undergone a fictional surgical procedure that separates his work and personal identities.
Todd Spangler for Variety:
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Cook’s grim-faced Outie enters the Lumon elevator; as he descends to the building’s severed floor, he breaks into a smile as his Innie persona takes over. After walking through Lumon’s maze-like hallways, the CEO is greeted by Mr. Milchick, the somewhat menacing Lumon supervisor played by Tramell Tillman.
“Tim C.,” Mr. Milchick says. “Core of the Apple. Please have a seat.” Cook obediently sits in front of a monitor, which displays “Severance Season 2” on the screen.

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MacDailyNews Note: Ben Stiller, “Severance” executive producer and director, posted the video on X:

Was helping this new guy find his office this morning… pic.twitter.com/ldBBvH7AmU
— Ben Stiller (@BenStiller) January 24, 2025

MacDailyNews Take: Hail Kier!
And, interns, Tap That Keg, will you? Prost, everyone!