Apple's most profitable iPhone upgrade is quietly losing steam

Fewer iPhone buyers are paying for extra storage, signaling a shift toward cloud reliance that could shake up one of Apple's most profitable upsells.iPhone 15 modelsApple has long relied on iPhone storage upgrades as a revenue driver. The strategy is simple — offer a base storage option that's 'good enough' while enticing users with pricier upgrades.But recent data suggests that fewer people are biting. According to a Consumer Intelligence Research Partners (CIRP) report, storage upgrades have dropped across the board for the latest iPhone models, signaling a shift in consumer behavior. Continue Reading on AppleInsider | Discuss on our Forums