New Apple Invites app is part of the company’s recurring revenue push

Image Playground is built right into Apple Invites, giving users an easy way to generate original images that make their invitation even more unique.
On Tuesday, Apple launched Apple Invites, a new app designed for creating and sending invitations to contacts. To utilize this service, users must have a paid iCloud+ subscription. This move positions Apple to compete with Partiful, a startup established in 2020 that specializes in creating and distributing event invitations.
Kif Leswing for CNBC:
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Users can create events, such as birthdays, graduations and housewarming parties, and manage RSVPs and guest lists through the app. Apple Invites is also available on the web.
While users will not need an iPhone to RSVP to events, they will need a paid iCloud+ subscription to send invites.
The launch is the latest example of Apple’s services strategy, where the company introduces new paid subscriptions that are marketed to its installed base of 2.35 billion active devices. Apple’s Services division has become the company’s second-largest business behind the iPhone, reporting $25 billion in sales in the December quarter.
Services has also become a big source of Apple’s profit, with a gross margin of 74%.
With Invites, Apple is taking on Partiful, a startup founded in 2020 that allows users to make and send event invites.

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MacDailyNews Take: Buh-bye Partiful, which will now be relegated to the backwater known as Android, populated with cheapskates. Hee Haw!
Fin out more about Apple’s secure and seamless iCloud+ here.

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