Apple’s Swift Assist is MIA

Apple CEO Tim Cook with the only vision he’ll ever have
During WWDC 2024, Apple unveiled Swift Assist, an AI-driven coding tool integrated into Xcode 16, intended to help developers by creating code from natural language inputs. Apple initially stated that Swift Assist would launch “later this year.” Yet, here we are, three months into 2025, and there’s still no sign of it.
Tim Hardwick for MacRumors:
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Unlike Apple Intelligence, Swift Assist never appeared in beta. Apple hasn’t announced that it’s been delayed or cancelled. The company has since released Xcode 16.3 beta 2, and as Michael Tsai points out, it’s not even mentioned in the release notes.
Unfortunately, any initial excitement has long been replaced by frustration. Check out some of the comments from the developer community:
Jbmaxwell: I could really use Swift Assist to deal with some SwiftUI problems I’m having. None of the LLMs are particularly good at SwiftUI, and seem to be wasting more of my time than they’re saving. When, Apple???? You’re the only ones with the data and the incentive to build a really knowledgeable Swift coding LLM… super frustrating.
Asteng88: Unfortunately Apple are so far behind the AI curve right now. They spent so much time on the useless AR glasses that every other company has killed off. I think [Tim Cook] thought the AR was his iPhone moment. Should have spent the time and money on AI like everyone else. Code complete is a joke compared to VSCode with Copilot.
It’s a bad look for Apple, especially given the current controversy surrounding the company’s delayed personalized Siri features.

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MacDailyNews Take: Tim Cook’s too-long reign at Apple, which he’s now turned into a wheezing vaporware factory, will end not with a bang, but with a whimper.
Whenever it blessedly ends, it won’t be soon enough.
Again, Apple is suffering a crisis of leadership. The company is paying the price for having Tim Cook at the helm for far too long.
And, you read it here first:
Apple pays and has been paying John Giannandrea, Senior Vice President of Machine Learning and AI Strategy, millions upon millions of dollars for years. WTF of any import does he really do? WTF of any import has he really delivered? Have you used Siri lately? Yup, it’s still a steaming pile of dogshit.
Where’s Apple’s generative AI, John? “Too hard; too late; look for partners; gimme my paycheck and stock options.”
AAPL shareholders need to start asking real questions of these executives, especially those who are supposedly in charge of Apple’s “AI Strategy,” when the company clearly has none. How about some accountability for once? – MacDailyNews, March 18, 2024
Apple was caught flat-footed, due to a lack of vision on the part of leadership… So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards.
Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology and not have to license it from the likes of [Google, OpenAI, Baidu, etc.].
This is what happens after a decade plus with a caretaker CEO at the helm after he hits the last page of his iteration playbook, yet attempts to stay in the game for too long. – MacDailyNews, April 1, 2024
Clearly, Apple is not as innovative as it was under Steve Jobs who even started the company’s work on Apple Silicon, Apple Watch, and Apple Vision Pro, but, thanks to Jobs and Cook’s subsequent management of iterations of products and services conceived during Jobs’ tenure, including the retail store buildout which is responsible for a significant portion of Apple’s growth, the company now has more than enough money to make up for Cook’s lack of vision. – MacDailyNews, April 23, 2024
The new “AI features” for iOS, iPadOS, and MacOS to be revealed at WWDC is mainly a marketing exercise. The pressure is on Apple’s marketing team to position the company as an innovator in the space (“only Apple does so much on-device AI which enhances users’ privacy to ‘stunning’ effect,” etc.) that also makes “smart partnerships” with other AI companies (OpenAI, for example; even though it’s currently forced to partner if they want to offer any real GenAI features). Now, more than ever, finding themselves so far behind, Apple needs to sell, sell, sell! – MacDailyNews, May 28, 2024
When you’re caught flat-footed like Tim Cook’s Apple, you pop into scramble mode to try to catch up. Early on, you hit it with a big marketing flourish (WWDC24) in order to buy some more time. Then you dribble out features as they get finished and actually exist. Classic vaporware. – MadDailyNews, July 31, 2024
Executing a vaporware strategy is an unfortunate necessity without a visionary CEO and it takes time to actually realize (code, test, build out datacenter infrastructure, etc.) a grand marketing vision. – MacDailyNews, September 10, 2024
You know, some people get upset when we point out that Tim Cook is a boring, reactive caretaker who’s not really the best person to be running Apple today or for at least the past several years.
Operations manager Cook should have been a 3-5 year stopgap after Steve Jobs’ untimely passing, running the iteration playbook, providing continuity for the company while it found a real CEO. Instead, he hung on — and keeps hanging on — well past his sell-by date.
Sigh.
You can be upset with us for having the temerity to call it like we see it, but the fact remains that Apple would be doing significantly better today with a visionary who’d have seen AI on the horizon, who’d have recognized the intrinsic importance of Siri and therefore invested in it instead of criminally neglecting it, and who wouldn’t have squandered the company’s gigantic leads in things like personal assistants and podcasting. – MacDailyNews, August 22, 2024
Until it gets another visionary leader (fingers crossed; Apple’s history has shown – cough, Sculley, Spindler, cough – that the next CEO could be far, far worse than the very competent caretaker Cook), Apple can afford to miss things like generative AI – which they clearly did – and then use its huge war chest to catch up – which they’re doing right now (fun times and 80-hour weeks inside Apple Park!) – and, hopefully, [someday] surpass rivals (or at least be as good). Apple will very likely unveil their catch-up work within months (this June at WWDC 2024) in iPhones (and iPads, Apple Watches, etc.) with built-in on-device generative AI and other new AI-driven features. – MacDailyNews, February 14, 2024
Apple needed new blood years ago, but the old blood simply won’t let go. – MacDailyNews, January 22, 2025

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