Apple TV+ is losing billions of dollars -- as planned and expected

Apple is reportedly cutting its Apple TV+ budget as this is its only service that is losing money, but the report conveniently leaves out that the service has always been a loss-leader with benefits that can't have a dollar-value.Apple TV+ being promoted in an Apple Store in 2019The specific claim of the new report is that Apple loses $1 billion per year on Apple TV+. Of course it does.It should be more, really, since the budget for Apple TV+ films alone, not even including serialized shows like 'Severance,' was originally set at $1 billion annually. Continue Reading on AppleInsider | Discuss on our Forums