Why Apple stock remains a buy even after Apple Intelligence and Siri delays

Citi Research analysts suggest that Apple’s stock could soar to $300 as investors recalibrate their expectations for the launch of an AI-enhanced Siri upgrade. The team, headed by Atif Malik, maintained a Buy rating on the iPhone maker’s shares, setting a price target of $275.
Emily Bary for Barron’s:
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Citi analysts believe Apple stock is nearing their bear case, with the price seen rising as high as $300, after a selloff that resulted from the delayed rollout of Siri with Apple Intelligence. Shares sank in March following reports that the tech giant indefinitely had delayed the release of the AI-powered upgrade to its flagship voice assistant.
Apple previewed Siri with AI at its Worldwide Developers Conference last June, leading to expectations that the improved voice assistant would debut along with the release of iOS 18.4, announced Monday… While AI improvements to Siri were missing from the picture, this came as no surprise, Citi argued. Despite a lack of clear timelines on Apple’s part, the analysts believe the company will likely “reset Siri software expectations” on its next earnings call in May.
If all goes according to plan, the analysts said investors should see a “big Siri update with on-screen awareness, personal context, and deep app integration” in 2026 and the iOS 19 cycle, while ”more advanced Siri” should arrive sometime between 2026 and 2027.

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MacDailyNews Take: AAPL at $300? Bring it on!

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