Apple leads global smartphone market as iPhone 16e boosts sales

Apple has clinched the top spot in global smartphone shipments for the first quarter of 2025, riding strong demand for the iPhone 16e and expanded presence in emerging markets.iPhone 16eAccording to a new report from Counterpoint Research, Apple captured 19% of the global smartphone market in Q1 2025, edging past Samsung's 18% share despite flat or declining sales in the U.S., Europe, and China.The company saw double-digit growth in Japan, India, Southeast Asia, and the Middle East & Africa — regions it's historically treated as secondary, but which have grown increasingly important to its bottom line. Continue Reading on AppleInsider | Discuss on our Forums