Australian shoemaker business has been transformed by iPhone, says Apple

Apple has highlighted how an Australian shoe company replaced its traditional point-of-sale machines with iPhones, making for a better customer experience.Using the NewStore app, employees can check inventory instantly — image credit: AppleFirms are regularly spotlighted by Apple in its now long-running 'Apple at Work' series, which focuses on small-business use cases for various Apple technologies. The latest explores how Australian shoemaker and retailer R.M. Williams is now using iPhones for nearly every aspect of its retail business.The Head of Technology for the company, Peter Ratcliffe, said that the switch to the iPhone has been 'pivotal'. '[iPhone is] revolutionizing our in-store experience, resulting in a significant increase in sales and a more personalized customer experience,' he said. Continue Reading on AppleInsider | Discuss on our Forums