Apple Removes 'Available Now' Claim from Intelligence Page Following NAD Review

Apple has quietly removed the 'available now' designation from its Apple Intelligence marketing page following a National Advertising Division review. The change came after the NAD recommended Apple 'discontinue or modify' the claim, which 'reasonably conveyed the message' that all promoted AI features were immediately available with iPhone 16 devices.

The NAD, part of the Better Business Bureau, determined Apple's footnote explaining feature availability was 'neither sufficiently clear and conspicuous nor close to the triggering claims.'

Further reading:
Apple Delays 'More Personalized Siri' Apple Intelligence Features;
'Something Is Rotten in the State of Cupertino';
Apple Shakes Up AI Executive Ranks in Bid to Turn Around Siri.

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