Chinese e-commerce sites offer up to $351 off Apple’s latest iPhones

Apple’s A18-powered iPhone 16
Chinese e-commerce platforms are slashing prices on iPhone 16 models by up to 2,530 yuan ($351) to boost sales after Apple saw further declines in first-quarter shipments in its second-largest market. The move reflects intensifying competition among Chinese online retailers targeting budget-conscious shoppers in a sluggish economy, with steep discounts leading up to the major “618” shopping festival on June 18th.:
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JD.com is selling the iPhone 16 Pro with storage of 128GB at 5,469 yuan, down 2,530 yuan from Apple’s official price of 7,999 yuan, Reuters checks showed on Wednesday.
The iPhone 16 with 256GB storage is listed at 5,469 yuan, or a drop of 1,530 yuan from its official price of 6,999 yuan, including government subsidies.
Alibaba’s Tmall marketplace is offering comparable discounts, selling the iPhone 16 Pro with 128GB at 5,499 yuan, or 2,500 yuan off Apple’s official price, after applying coupons that include government subsidies.
Reuters was unable to ascertain if the discounts were being offered by Apple itself or the platforms.
Apple has previously cut prices on its latest models to boost sales during the “618” festival, said Will Wong, a senior smartphone analyst at IDC.
“Apple is repeating its sales promotion strategy for the shopping event last year,” Wong added. “It’s cutting prices on iPhone 16 Pro so that it can enjoy China’s state subsidies on digital products.”

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MacDailyNews Note: In April, IDC estimated that Apple’s Q1 iPhone shipments declined 9% YoY in China.

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