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Brand Loyalty Gap Between Apple and Samsung Is Starting to Close

mercredi 21 mai 2025, 17:29 , par TheMacObserver
Brand Loyalty Gap Between Apple and Samsung Is Starting to Close
Apple’s dominance in brand loyalty is no longer growing. After hitting a peak of 94% in 2023, the share of iPhone owners who chose another iPhone fell to 89% in 2024 and remained there into 2025. Meanwhile, Samsung has slowly but steadily gained ground, climbing from 68% loyalty in 2021 to 76% in 2025. The […]
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https://www.macobserver.com/news/brand-loyalty-gap-between-apple-and-samsung-is-starting-to-close/

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