WWDC 2025 will be markedly different for one obvious reason: Apple has embarrassed itself

Apple CEO Tim Cook
Apple’s perceived failing to build competitive AI capabilities will be highlighted today as third-party Apple developers descend on San Jose on Monday for its canned WWDC keynote” video, with many more watching the stream remotely.
Dave Lee for Bloomberg Opinion:
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The tone of this year’s WWDC will be markedly different for one obvious reason: Apple has embarrassed itself. Many of the Apple Intelligence upgrades the company outlined in 2024 have yet to materialize on users’ devices, with the company forced to quietly stop running ads that suggested the features were imminent. The bells and whistles that did get released were underwhelming, buggy or both. Backed into a corner, by Wall Street or just competitive instincts against its peers, Apple looked to be in a bit of a scramble.
But it’s yesterday’s news to say that Apple is behind on AI. Investors know that, and the shortcomings have already been priced in; just one of several factors contributing to Apple’s share price drop of 19% so far this year…
Today’s story is instead about whether Apple can convincingly talk its way around its glaring deficit. That job will fall on the shoulders of Chief Executive Officer Tim Cook… More so than any significant Apple event in recent memory, this year’s WWDC keynote seems set to be a snoozefest, a placeholder for more significant progress to come next year.

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MacDailyNews Note: We’ll have coverage of Apple’s WWDC25 keynote video stream starting at 10am PDT / 1pm EDT (look for the link on our home page later today).

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