Apple’s WWDC 2025: Iterative, incremental updates coated with Liquid Glass

Apple’s Icon Composer lets developers create Liquid Glass icons across platforms that render in light, dark, tinted, or clear looks.
At WWDC 2025, Apple announced on Monday artificial intelligence features including opening up Apple Intelligence’s on-device Large Language Model (LLM) to developers in a modest update of its software and services, including a redesign across all of its operating systems that the company calls “Liquid Glass.”
Stephen Nellis and Kenrick Cai:
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The presentations at its annual Worldwide Developers Conference focused more on incremental developments, including live translations for phone calls, that improve everyday life rather than the sweeping ambitions for AI that Apple’s rivals are marketing.
A year after it failed to deliver promised AI-based upgrades to key products such as Siri, Apple kept its AI promises to consumers low-key, communicating that it could help with tasks like finding where to buy a jacket similar to one they have seen online.
Apple software chief Craig Federighi said the company will offer both its own and OpenAI’s code completion tools in its key Apple developer software and that the company is opening up the foundational AI model that it uses for some of its own features to third-party developers. “We’re opening up access for any app to tap directly into the on-device, large language model at the core of Apple [Intelligence],” Federighi said.
“In a moment in which the market questions Apple’s ability to take any sort of lead in the AI space, the announced features felt incremental at best,” Thomas Monteiro, senior analyst at Investing.com, said. Compared with what other big AI companies are introducing, he added, “It just seems that the clock is ticking faster every day for Apple.”

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MacDailyNews Take: Two spontaneous comments we made from our live coverage yesterday describe WWDC25 in a nutshell:
Lots and lots of window dressing so far, as expected.
So. Much. Filler. (Was everyone at Apple on vacation for the past year?)

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