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There is precisely zero intelligence in AI

jeudi 12 juin 2025, 20:02 , par Mac Daily News
There is precisely zero intelligence in AI
Just how “intelligent” is artificial intelligence, specifically, generative AI (GenAI)? 0%, Vuk Zdinjak writes for TheStreet, it just seems intelligent.
Vuk Zdinjak for TheStreet:


Do you know about Asch conformity experiments?
Solomon Asch performed them in the 1950s. He invited individuals into the lab and asked them to judge the length of a line. He also placed 6 actors in the same room who were assigned to give the wrong answers so that the ignorant subject could hear them before he provided his own answer.
On average, 35% of the subjects followed the opinions of the actors even if their answer was obviously wrong. That is horrifying. What is even worse is that the study has been replicated numerous times.
Now, imagine a scenario in which the actors are given money immediately after giving the wrong answer, and the subject can see that too. What would be the percentage of subjects that gave the wrong answer then?
That study hasn’t been done, but I think we are witnessing something similar unfolding in the tech space.
Marketing is everything.
If artificial intelligence were called “pattern matching and transformation,” it would not sound so cool, would it?
Alas, there is precisely zero intelligence in AI. It is just pattern matching and transformation. This is why it hallucinates so much. The farther away from its training data the query you give to the AI is, the crazier the reply you’ll get.
Public companies don’t do marketing just for consumers; they also need to attract investors. And when everyone around you starts hyping AI to attract investors, you may find yourself in a dilemma – is it OK to promise something you probably can’t deliver?
Apple seems stuck in this dilemma… The company’s management probably feels like a person in Asch’s experiment, except that the actors are the competitors. Rivals promise stuff from science fiction, but that is still attracting investors.
Chaos created by unrealistic marketing is real.


MacDailyNews Take: The problem isn’t that GenAI is a parlor trick, however useful that trick may be (very!) when done well (see: Grok and ChatGPT), the problem is that Apple, under Tim Cook, neglected Siri to the point that it’s become a joke. Siri’s brand went from revolutionary to garbage during a decade and a half of a whole lot of nothing.
The only part of “Apple Intelligence” that anybody really cared about is a Siri that works reliably and well.
The problem is, has always been, and remains Siri, as it’s critically necessary for things like smart glasses, advance smart watches, and home automation.


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The post There is precisely zero intelligence in AI appeared first on MacDailyNews.
https://macdailynews.com/2025/06/12/there-is-precisely-zero-intelligence-in-ai/

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