Brad Pitt and Tim Cook gatecrash 'Severance' event to promote 'F1'

A Today at Apple session with the makers of Apple TV+ hit 'Severance' was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's 'F1' promotion tour continues to ramp up.Brad Pitt (left) and Tim Cook promoting 'F1' at Apple Fifth Avenue — image credit: AppleDespite spending a billion on films every year, Apple has been criticized for letting movies flop through a lack of marketing. There's no possibility of that criticism being repeated now, as the new Apple Original movie 'F1' is practically being pushed as hard as a new iPhone.The latest promotion was a special edition of the company's Today at Apple in-store workshops, this time at the New York Fifth Avenue Apple Store. Attendees turned up to hear from the cast and crew of 'Severance.' Continue Reading on AppleInsider | Discuss on our Forums