Apple wants total control over distributing films like 'F1'

No one can say that Apple has taken a light touch in promoting, 'F1: The Movie,' but the film is being distributed theatrically by Warner Bros. — and Apple reportedly wants more power.Brad Pitt in 'F1'It's perhaps a sign of confidence in how 'F1' is going to fare at the box office, and it's definitely a turn around from when Apple said to be cutting back on both big-budget movies and theatrical releases of them. According to the Wall Street Journal, Apple executives are now looking at moving into film distribution.Apple does tend to prefer to own the whole stack in any field, and a lot of its iPhone success has been down to how it controls everything from the processors to the software. And unlike Netflix, Apple TV+ has also always pushed to have global rights to any production it shows. Continue Reading on AppleInsider | Discuss on our Forums