Apple Cinemas' name 'reflects geographic roots,' not the tech company

A statement filed by Apple Cinemas in response to Apple's trademark lawsuit points to its naming origins as a justification for the chain's compliance with trademark laws.Apple Cinemas is being sued by Apple. Image source: AppleThe Apple name has had its host of lawsuits over the decades. Whether it was Apple losing a case losing a case over the Apple Music name, or making peace after thirty years of legal battles with The Beatles Apple Corps, it's a brand Apple fights fiercely to protect.Apple filed a lawsuit against the expanding Apple Cinemas on August 2, and the theater chain has filed its official response. According to the press release, Apple Cinemas is going to defend its brand and its right to operate as Apple Cinemas. Continue Reading on AppleInsider | Discuss on our Forums