Apple TV+ raises price to $12.99 per month in the U.S.

Apple is increasing its Apple TV+ subscription price by 30%, raising the cost for U.S. customers from $9.99 to $12.99 per month. The price hike, effective August 21st for new subscribers, will also apply to select international markets. Current Apple TV+ subscribers will face the increased rate within 30 days of their next billing cycle.
Todd SPangler for Variety:
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In justifying the price hike, Apple noted that it has launched a slew of TV shows and movies and that the service doesn’t include any ads. Indeed, Apple TV+ remains the only major streaming service that does not offer a price-reduced ad-supported plan.
“Since it launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly — all ad-free,” the company said in a statement. “Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies and live sports.”
Apple most recently raised the price of Apple TV+ in October 2023, when it went from $6.99 to $9.99 per month in the U.S. The streaming service initially bowed in November 2019 at the loss-leading price of $4.99 monthly.

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MacDailyNews Take: Apple TV+ at just $12.99 per month is still an incredible value!
Note also that if you buy an Apple device, Apple TV+ is included free for 3 months and Apple TV+ is included in Apple One, which bundles up to five other Apple services into a single monthly subscription. Apple One plans start at $19.95 per month. In addition, the Apple Music Student Plan comes with a free subscription to Apple TV+.

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