In a new first, Apple plans three straight years of major iPhone redesigns

iPhone 16e camera
Apple is set to launch major iPhone redesigns for three consecutive years, a first for the company. Moving away from its overly cautious approach, Apple aims to revitalize its bestselling product, even as competitors shift focus to AI-driven products.
Mark Gurman for Bloomberg News:
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Pick up an iPhone today and compare it with one from five years ago. The edges look slightly different, the colors have been modified, and the camera bump is bigger. But the overall look is nearly identical.
There’s no denying that the pace of iPhone design innovation has slowed dramatically in recent years… [T]he look of the phone itself — the thing that once inspired people to wait in line for the latest model — has lost its wow factor.
When consumers buy new iPhones today, it’s often because they have a cracked screen or worn-out battery, or they want to take better pictures and videos. Maybe they’re just glued to the Apple Inc. ecosystem and upgrading by habit. They’re not buying new models because their current iPhone looks old.
That’s all about to change. For the first time ever, Apple is planning three straight years of major iPhone redesigns.
It all starts in September with the iPhone Air — a skinny new model that will replace the iPhone 16 Plus… The game changer arrives in 2026: Apple’s first foldable iPhone… I think once people try foldables, they’ll never want to go back… Then comes 2027, when Apple celebrates its smartphone’s 20th birthday with a curved-glass “iPhone 20.” This design will finally break from the squared-off slab we’ve lived with since 2020 and move to an approach with curved glass edges all around. It should fit nicely with the new Liquid Glass-based interface for iOS and other operating systems due to be released next month.

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MacDailyNews Take: Interesting new iPhones will speed up the replacement cycle and, depending on how compelling they are, even spur new iPhone super cycles!

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