Apple’s ‘Awe Dropping’ event about more than cool new iPhones, it kicks off a year-end product blitz

On Tuesday, September 9th at its “Awe Dropping” media event, Apple will host its major annual product launch, unveiling not only the next-generation iPhone lineup, but also new Apple Watches and other peripherals as part of an autumn product blitz.
Mark Gurman for Bloomberg News:
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For the first time in half a decade, Apple will be introducing major design upgrades for the iPhone. The latest high-end versions, the iPhone 17 Pro and Pro Max, will have new backs that give a fresh look to the camera areas. And an all-new model, which is expected to be called the iPhone 17 Air, will have an ultrathin body.
The devices will kick off a three-year period of new iPhone designs. Still to come: a foldable phone that will be announced next year and a glassy 20th anniversary iPhone slated for 2027.
[Also to be unveiled on Tuesday are the new] Apple Watch Series 11, Apple Watch Ultra 3 and new Apple Watch SE…
Apple is planning to introduce the AirPods Pro 3 as early as this month, updating the product for the first time in three years…
Also Coming Soon
• AirTag 2
• iPad Pro [M5 eighth generation]
• Vision Pro [second generation]
• Apple TV [4K fourth generation]
• HomePod mini [second generation]

Read more in the full archived article here.
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MacDailyNews Take: Bring it all on! We can’t wait to get a closeup look at “iPhone 17 Air” (hopefully, Apple drops the numbering this year an just calls iPhones thusly:
• iPhone (2025)
• iPhone Air (2025)
• iPhone Pro (2025)
• iPhone Pro Max (2025) or, better yet, iPhone Ultra (2025)

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