Apple’s ‘Awe Dropping’ iPhone 17 Event: Live Blog

Macworld

Apple’s highly anticipated “Awe Dropping” September iPhone event is today! We’re tracking every rumor leading up to the 10am PT keynote, and stay tuned for live coverage and analysis from Macworld experts during the event.

Apple September Event: Live News and Analysis3 mins ago, By Michael.SimonApple event stream is live

The event stream is live on Apple.com. The first song we’ve heard is “A Team Spirit” by Touch Sensitive featuring Connie Mitchell.




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20 mins ago, By Michael.SimonK-pop star at Apple Park

K-pop star Lee Jun-ho and Indian singer Armaan Malik are at Apple Park this week for the event. Will they be part of the show or are they just excited for the iPhone 17 like we are?




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2 hours ago, By Michael.SimonAll the new iPhone colors

As spotted by X user DuanRui, a leaker on Weibo has posted an image depicting all of the new iPhone 17 colors. There’s nothing surprising here, but it’s the first time we’ve seen them all in one place. This year looks to be a particularly strong one for iPhone colors after several years of pedestrian options, particularly with the Pro line

X/DuanRui




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2 hours ago, By Michael.SimonNo number for iPhone 17 Air?

A new leak by Ice Universe on X claims that Apple will drop the numbering scheme for its new phone and simply call it the iPhone Air. The account has posted pics of warranty documentation inside the iPhone box that lists “iPhone Air” without a number.




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2 hours ago, By Michael.SimonTim Cook teases 'exciting moments'

Apple CEO Tim Cook has posted a picture of Apple Park at sunrise, with a whimsical caption: “Days like this are some of the most exciting moments at Apple.” Does the sky look suspiciously like the new iPhone 17 Pro’s orange color to anyone else?

Tim Cook/X




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3 hours ago, By Michael.SimoniPhone 17 Pro color names?

An unknown leaker on X by the name of Your Tech Guy has supposedly leaked the names of the iPhone 17 Pro colors: Sunset Orange, Jet Black, Midnight, Grey, and Silver. They also say there’s a “chance” that a sixth gold option may arrive.




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4 hours ago, By Michael.SimonBest Buy leaks AirPods Pro 3

As spotted by a Redditor, Best Buy has seemingly leaked the existence of AirPods Pro 3 with a $20 My Best Buy reward, as well as the on-sale date of today, September 9. While Apple is very secretive, it’s not uncommon for the company to ship devices or alert stores ahead of on-sale dates, so it’s entirely possible Best Buy just posted this offer earlier




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4 hours ago, By Michael.SimonApple Store down

Apple has taken its online store offline ahead of the keynote starting at 10am PT. For those new to Apple events, it’s a throwback to when Apple needed to take the store down in order to add new products. It fun that Apple is willing to forfeit however much in sales just to keep up with tradition.

Screenshot
Apple




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6 hours ago, By Michael.SimoniPhone 17 (and more) to launch today

We’re now just hours from the Awe Dropping keynote, which kicks off at 10am PT. Stay tuned for the latest news and analysis, or read on below for last-minute rumors.

You’ll find all our September event coverage here, but here are a few highlights to whet your appetite:

iPhone 17 – everything you need to know about the standard, Pro, Pro Max, and new Air models

Apple Watch 2025 – everything you need to know about the Apple Watch Series 11, Ultra 3, and SE (3rd-gen)

Our keynote preview has a minute-by-minute account of everything we think is coming

The Top 10 iPhone fall event moments of all time

Here’s every product we expect to see at today’s event

Take a trip through every Apple keynote that featured an iPhone launch

Here’s what we’re not getting at today’s Apple event




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‘Awe Dropping’ event: Last-minute rumors

Apple Store down. As always, Apple has taken its store offline ahead of the event. The text reads, “We’re making updates to the Apple Store. Check back soon.”

No ‘major’ audio enhancements for AirPods Pro 3. Bloomberg’s Mark Gurman reports that the AirPods Pro 3 will bring a heart-rate sensor and a “better fit,” but won’t have “major” audio or noise cancellation improvements.

Better-than-expected battery for iPhone 17 Air. A spec-sheet showing battery capacities for the entire iPhone 17 range reveals that the iPhone 17 Air will have a decent battery after all, while the Pro Max gets a 5,000mAh battery for the first time.

AirPods 3 coming soon; higher-end model next year? Ming-Chi Kuo reports that AirPods 3 will likely launch at the iPhone 17 event, but “a more significant hardware upgrade with the IR camera-equipped model” will arrive next year. Bloomberg’s Mark Gurman posted that he doesn’t “expect major audio/ANC improvements” with the AirPods Pro 3.

No price hikes? According to a “South Korean carrier iPhone 16 vs iPhone 17 spec comparison document” posted by Vadim Yuryev on X, the iPhone 17 Air will likely start at $950 while the 17 Pro stays the same at $999. Both still have 128GB of storage despite rumors of a bump to 256GB.

48MP 8X telephoto camera for both Pro phones. The same document lists a triple 48MP camera for the iPhone 17 Pro models with an 8X telephoto camera. The current iPhone 16 Pro phones have a 48MP Fusion and ultra-wide camera, but a 12MP 5X telephoto camera.

Bigger display for iPhone 17. Another tidbit seemingly confirmed in the South Korea carrier document is a 6.3-inch display for the iPhone 17, a slight increase over the 6.1-inch iPhone 16.