Streaming Is Overtaking Theaters For Movie Watchers, an AP-NORC Poll Finds

alternative_right writes: Americans are more likely to watch newly released movies from the comfort of their own homes instead of heading out to a theater, according to a new poll.

About three-quarters of U.S. adults said they watched a new movie on streaming instead of in the theater at least once in the past year, according to the survey from The Associated Press-NORC Center for Public Affairs Research, including about 3 in 10 who watched new movies on streaming at least once a month.

Meanwhile, about two-thirds of Americans said that they've watched a recently released movie in a theater in the past year, and only 16% said they went at least once a month. The results suggest that, on the whole, American moviegoers are more likely to stream a film than see it in the theaters, a shifting tide that was only accelerated during the COVID-19 pandemic and its aftermath.

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