Apple reorganizes Services division, shifting health and fitness teams

Apple is set to reorganize as Chief Operating Officer Jeff Williams prepares to depart. Eddy Cue, head of Services, will take on oversight of Apple’s health and fitness teams, while Craig Federighi will manage the Apple Watch operating system. The shift to consolidate health and fitness under Cue aligns with the upcoming launch of Health+, a new subscription service, aiming to unify the company’s health initiatives.
Mark Gurman for Bloomberg News:
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The executives each have decades of experience at Apple, where they’ve steadily gained influence and helped launch some of the company’s biggest offerings. Williams, meanwhile, is stepping down at the end of this year after serving as COO since 2015.
Since announcing his retirement plans in July, Williams has transferred oversight of the company’s supply chain, operations, AppleCare customer support and its work in China to new operating chief Sabih Khan.
The health and fitness groups, managed by Sumbul Desai and Jay Blahnik, respectively, had long reported to Williams. Under the new structure, the teams will be consolidated under Desai, with Cue serving as her boss. Blahnik will report to Desai, the people said… Desai’s new oversight of Blahnik’s team follows an internal investigation into conduct by Blahnik, the Fitness+ chief. He was previously sued by a former employee, who accused him of inappropriate behavior and fostering a hostile workplace…
Federighi, well known to Apple fans for his splashy appearances in company presentations, will now oversee watchOS. It marks the second expansion of duties for the executive this year. He previously took charge of the Siri voice assistant and visionOS, the operating system for the Vision Pro headset.
John Ternus, Apple’s head of hardware, is gaining some additional power as well. He will assume sole control of Apple Watch hardware engineering.

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MacDailyNews Take: According to Gurman, Apple’s Health+ subscription, set to launch in 2026, will include an AI-powered assistant offering personalized nutrition, exercise, and sleep recommendations to enhance user well-being.

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