Jim Cramer: ‘You should own, not trade, Apple’

Jim Cramer
Apple’s nearly 4% surge on Monday propelled broader indexes higher, with the Dow rising 1.12%, the S&P 500 up 1.07%, and the Nasdaq advancing 1.37%, driven by bullish analyst upgrades and robust product demand.
The iPhone 17 lineup, pricing stability, and Apple’s strong leverage with partners like Alphabet underscore why the company remains one of the most admired and resilient in the market, with growth opportunities in China and potential AI advancements on the horizon.
CNBC’s Jim Cramer warned that traders attempting to time Apple often miss the bulk of its rallies, urging investors to focus on fundamentals, product appeal, and long-term growth rather than short-term market noise.
Luke Fountain for CNBC:
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Cramer highlighted the iPhone 17 lineup as proof of the tech giant’s unmatched product cycle. As Cramer discussed with Apple CEO Tim Cook last month, from the lightest version to the heavy-duty model, demand is strong and features like improved selfie technology make Apple devices stand out. Pricing stability, aided by trade-in values and carrier subsidies, reinforced Apple’s appeal, while the iPhone Air’s sleek form factor drew attention from consumers.
Cramer said the rally was foreseeable, but many investors were distracted by persistent negativity… Analysts now see upside in China through 2026 and momentum across new devices, including a potential foldable iPhone next year.
Cramer was critical of traders who tried to time Apple rather than holding it. Many sold when sentiment turned negative and re-entered after the stock had already risen, missing the bulk of the rally. Analysts, reporters and short-sellers, he said, contributed to that fear but are now being forced to raise their estimates in response to Apple’s momentum…
“If you used common sense,” Cramer said. “If you checked out prices from the phone carrier at Costco and you asked a salesperson for specs at an Apple store, then you had everything you needed to know why you should own, not trade, Apple.”

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MacDailyNews Take: Apple’s 52-week low was $169.21 set on April 8, 2025.
“Sub-$170 AAPL seems like an absolute gift to us…” – MacDailyNews, April 8, 2025

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